Mercedes-Benz of Atlanta South

Architecture

Located in Union City, GA, Mercedes-Benz of Atlanta South is a 100,000+ SF flagship dealership that redefines the automotive retail experience through innovation, luxury, and performance. Designed to reflect the prestige of the Mercedes-Benz brand, the facility features a striking five-story, 110-foot illuminated car tower visible from I‑85, a dramatic curved glass grand staircase, and a 14-vehicle showroom with immersive digital displays.

Additional amenities include a Mercedes-Benz Café, two-level customer lounge, AMG Performance Center, a multi-function event space with rooftop terrace, and dedicated EV charging stations. The 39-bay service area includes three detail bays, a dedicated training bay, drive-through automatic car wash, and covered three-lane service reception drive.

Supporting both customer experience and dealership operations, the building also houses a university-style classroom and staff training spaces. This state-of-the-art facility sets a new benchmark for luxury automotive design in the Southeast.

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Location

Union City, GA

Client

Jim Ellis Automotive Group

Size

103,000 SF

Sustainability Certifications

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Pursuing Sustainability Certifications

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Awards

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2025
Best of Retail
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IIDA Georgia
A large building with a white roof and a blue sign that says LC.

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