Coggin Honda

PRAXIS3 recently completed an image refresh and renovation for Asbury Automotive Group’s Coggin Honda of Orlando, one of the first showrooms nationwide to introduce the Honda Blue Stage Generation 4 design. Moving beyond a traditional sales-focused model, this new concept fosters a more inviting, engaging, and personalized customer experience.

The renovation and expansion modernize the existing facility to support both operational efficiency and customer comfort. The project includes a new showroom layout, restrooms, customer lounge, café, outdoor space, sales and tech lockers, and upgraded finishes throughout the building. Functional improvements include 51 service bays, a 12-vehicle service reception, 5 new vehicle delivery bays, and 8 F&I offices. The redesigned service drive enhances circulation and workflow, while the expanded showroom provides a brighter, more welcoming environment.