Financial Resources Federal Credit Union

This is a retail storefront location within the high-rise building Newport Tower, which stands along the Jersey City waterfront and has become a vibrant mixed-use community that serves as a natural extension of Manhattan. This storefront build-out is strategically placed between a premier shopping mall destination, Newport Centre, and a vital mass transit station. The branded environment focuses on connecting the community to financial services and offerings utilizing interactive technology and also provides an atmosphere for casual and private engagement. A bold move was made with the use of Financial Resources brand purple color which allows the storefront to stand out and attract transient people that pass by on a daily basis. Being bold, engagement, and the use of technology is what drives the design direction and experience of the new Financial Resources Credit Union storefront location.