PRIMEWAY FEDERAL CREDIT UNION



CLIENT

LEVEL5

LOCATION
HOUSTON, TX.

SIZE
2,500 sqft.

PROJECT DESCRIPTION

PrimeWay Federal Credit Union is one of Houston, Texas’s preferred places to bank, and is well-known for providing their members with honest value, superior service and trusted advice. Praxis3, along with Level5, formed a design-build partnership that responded to PrimeWay’s objective for a unique and alternative “bank of the future” experience. Praxis3 pushes the boundaries of traditional banking design assumptions through the development of a strong universal banker presence, highly integrated technology utilizing NCR’s Interactive Teller Machines, and a dramatic architectural form that that creates eye-catching glow and piques interest with the community. Praxis3 also developed a new logo, marketing poster templates, and environmental graphic patterns that exude PrimeWay’s ongoing dialogue with their members.