MB BONITA SPRINGS HERITAGE HALL



CLIENT

AUTOMOTIVE MANAGEMENT SERVICES INC.

LOCATION
BONITA SPRINGS, FL.

SIZE
2,500 sqft.

PROJECT DESCRIPTION

The new Mercedes Benz dealership located in Bonita Springs, Florida features a Heritage Hall for visitors to experience the history of innovation. Since inventing the car in 1886, they’ve simply never stopped reinventing it. Inside the new state-of-the-art facility, a visitor will discover a 100’ long x 20’ corridor that showcases a visual story from 1885 – 2025 and honors the advancements of the automaker’s accomplishments. This Heritage Hall is strategically placed adjacent to the service shop viewing windows and the customer lounge areas, for visitors to relax and connect the past, present, and future, all from one location. A remarkable 16 screen digital display will highlight Mercedes Benz’s features of today, tomorrow and future advancements in the auto industry. Mercedes-Benz has a history of making history; that is why this new Heritage Hall space is so important to share with the community and enrich the culture it surrounds. Since the first car in 1886, Mercedes-Benz has set the pace for what all cars might someday become. With an ongoing stream of Firsts in safety, performance and driving enjoyment, it’s an ever more exciting roadmap to the future. A main event space is also being constructed to unveil and feature these new car innovations. Praxis3 developed a series of “pop-art” style graphic imagery to hang on the walls throughout the facility as well. This gives a sense of timelessness to the graphics and allows management to keep artwork longer than traditional retail displays.