CNN CENTER MEDIA INSTALLATION



CLIENT

TURNER BROADCASTING

LOCATION
ATLANTA, GA.

TEAM
ROMM+PEARSALL | ATL
DILLER+SCOFIDIO | NY

PROJECT DESCRIPTION

The proposal consists of two “media icons” designed to identify the landmark status of this global broadcasting headquarters. The exterior installation facing Centennial Park combines three components to form an urban-scale “video clock”: 1) a video “cab” ascends/descends the 200-foot facade broadcasting the 30-minute cycle of Headline News, 2) a 96-foot by 30-foot curved liquid crystal screen scrolls a projected image of Turner’s global satellite network, and 3) a video marquee at the entrance cycles through 15 stations of Turner programming. Inside, a grid of liquid crystal panels is suspended from the truss structure above to form a projection screen across the width of the atrium. Four video projectors electronically tile together a single moving image, cycling between news, sports and films.