Mercedes-Benz of Music City

Mercedes-Benz of Music City is an Autohaus 2.0 compliant ground-up dealership on the East Side of the booming Nashville metropolis. Praxis3 is excited to have completed our most recent project for Dream Motors and one of two Mercedes-Benz dealerships that include the ownership partner of Coach Nick Saban. The new 40,000 SF facility is set on a very tight, challenging and highly visible parcel at the junction of I-40 and Briley Parkway. The location and visibility of the building dictated that there would be no back to the structure and thus all faces of the building needed to be treated as primary façades. A key element formed by this requirement is the creation of a corner Jewel Box, within which a feature car can be displayed to the public as they drive along I-40. In addition to the display quality of this component, the opening up of this corner of the building provides an opportunity to bring natural light into the shop. The showroom entry is accentuated with the inclusion of a full height water wall which provides a backdrop to the reception area, as well as frames a visual link leading from entry portal through the customer lounge and into the service shop.


Each year IIDA Georgia Chapter hosts Dressed, a charity fashion show event in which design firms from across Atlanta compete by designing garments made from sponsor materials. This year, Praxis3 completed our first large garment using fabrics and wallcovering from Arc|Com, tile and mesh from Trinity Surfaces, and wire and lighting components from Baker Audio Visual. The Dressed theme this year was “Dressed: from Cover to Cover” and the entries had to be based on characters from fairy tales. We chose to embody Alice’s Adventures in Wonderland’s Cheshire Cat. Creating a colorful, fun interpretation of the Cheshire Cat was a fun and unique design challenge. Our own Kevin Plenge strutted his stuff on the runway at the Tabernacle. Benefitting Dress for Success, IIDA Georgia’s Dressed is a truly special event.

Gary Watkins

Gary R. Watkins joins Praxis3 as our Associate Technical Director. He has over 34 years of experience as an architect, with skills in design, project management and construction administration. Gary received a double degree from Ball State University, a Bachelor of Architecture and a Bachelor of Science in Environmental Design. Gary moved to Atlanta from Savannah, Georgia, where he owned his own firm and has most recently worked for Wiley|Wilson and NOVA Engineering & Environmental. With an understanding of educational, commercial and institutional project types, he brings a wealth of material, design detailing, and construction knowledge. Gary is a proud father of two children – who keep him and wife, Katie, running from school to baseball and volleyball events. With two teenage children, Gary has no free time to enjoy the many hobbies he used to have, but he does find time to coach volleyball and teach Sunday School.

Gary Watkins

About Praxis3: Praxis3 is an architecture + multidisciplinary design firm serving a diverse array of clients across the country. Our clients include leading universities, technical colleges, automotive groups, developers, local governments, financial institutions, and retail groups. Founded in 1997, Praxis3 is based in Atlanta, Georgia. During our 20 year history we have excelled at customer service and our work is the recipient of numerous design awards and client accolades. For additional information please contact Ryan Stancill 404.849.8114


PRAXIS3 architecture + multidisciplinary design
100 peachtree street nw
suite 1450
atlanta ga 30303