Porsche of Melbourne

Porsche of Melbourne is a renovation of a 4,000 SF showroom facility into a 20,000 SF full service dealership with 10 service bays. Praxis3 worked successfully with both the client and Porsche Cars North America (PCNA) to adapt and expand the existing building, which was located on a tight site with two other buildings and various utility constraints, and to provide the required elements of a Gen 4 building. This facility will feature PCNA’s new Digitalization program with four customer media locations throughout the store. The store was completed in January of 2017 by Certified General Contractors in Melbourne, FL.


Praxis3 participated in Refortify, a charity fort-building event. Using donated clothing items, we worked with students from the Salvation Army Kroc Center Atlanta to create an outer space dance studio themed fort. It was a great opportunity to teach the kids about design and architecture, and to collect donations for the Salvation Army. We are thrilled to have won three awards at the event: Best Interview Ensemble, Best Use of Lighting, and Best in Show!


What’s a surefire way to get architects out of the office, and engaging with one another? Take them to an architect’s exhibit. GA Tech is currently showing an exhibition of Santiago Calatrava’s models on display. GT graciously let Praxis3 have a private viewing of the exhibit. Some of the models, as do the real-life buildings, having moving parts, and apparently everyone likes an interactive showpiece. Discussions abounded concerning the models, the buildings, their use, why wasn’t it built, etc. Wait, there is a Calatrava building in Lakeland, FL – road trip!

About Praxis3: Praxis3 is an architecture + multidisciplinary design firm serving a diverse array of clients across the country. Our clients include leading universities, technical colleges, automotive groups, developers, local governments, financial institutions, and retail groups. Founded in 1997, Praxis3 is based in Atlanta, Georgia. During our 19 year history we have excelled at customer service and our work is the recipient of numerous design awards and client accolades. For additional information please contact Ryan Stancill 404.849.8114 rstancill@praxis3.com


PRAXIS3 architecture + multidisciplinary design
100 peachtree street nw
suite 1450
atlanta ga 30303